Responsabilità aziendale

Artificial Intelligence Usage Charter

Artificial intelligence in service of editorial expertise
At Intima Media Group, artificial intelligence is a tool in service of our editorial mission. It helps us analyze, research, translate, summarize, or create certain content, but it does not replace the judgment, experience, or independence of our editorial team. Our value rests above all on our industry expertise, our closeness to professionals, and our ability to bring a unique editorial perspective to the lingerie, swimwear, homewear, and textile markets.

Our principles

1. Humans remain responsible

All editorial decisions are made by the editorial team. Every piece of content published undergoes review, verification, and substantial validation by an editorial manager before publication — whether or not it was assisted by artificial intelligence tools. This human oversight is systematic and forms the foundation of our editorial commitment.

2. AI is an assistive tool

We use AI to support certain tasks such as:

AI acts as an assistant, never as an autonomous author.

3. Systematic verification

Information from AI undergoes editorial verification. Facts, figures, quotes, and references are checked before publication when their accuracy is critical.

4. Transparency

When AI-generated content could be perceived as human-created or could influence its interpretation, we ensure our audience is appropriately informed.

5. Respect for rights and data

We use artificial intelligence tools in compliance with:

Sensitive information regarding our partners, advertisers, clients, or collaborators is not used in AI tools without appropriate precautions.

6. AI in service of quality

Our goal is not to produce more content, but to produce content that is more relevant, more thoroughly researched, and more useful for our professional community. AI allows us to devote more time to what defines the value of Intima Media Group: analysis, investigation, meeting people, tracking trends, and understanding international markets.

Our commitment

We view artificial intelligence as a major evolution in our profession. We use it with rigor, critical thinking, and responsibility, in keeping with our editorial values and the trust placed in us by our readers, our partners, and industry professionals.